DAY 1 Challenge:

The No-Struggle Success Framework...

You've no doubt heard the quote, "no struggle, no progress." And this is often true. But, what if there was a way to make progress without the struggle?

Day 1: Audio Summary 

Getting out your own way...

No-Struggle Success Framework Explained

In 480 BC, the Greek philosopher, Aristotle, believed that everything in the world could be broken down into four elements: earth, air, fire, and water.

He believed that each element had different properties. Earth was solid and stable, Air was light and changeable, Fire was energetic and dynamic, and Water was adaptable and receptive.

Although Aristotle's beliefs about the four elements were disproven by science, they offer an interesting perspective on how to be a successful entrepreneur without struggle.

I call it the No-Struggle Success Framework.

How it helps entrepreneurs

From an entrepreneurial perspective, earth, air, fire, and water become:

  • Earth = Habit
  • Air = Mindset
  • Fire = Action
  • Water = Letting go

I know it sounds strange but stay with me. And we're not going to delve into any ridiculous woo-woo BS.

But, as you'll see, organizing things in this way makes it easier to take massive action without struggling. And, more importantly, it creates a success mindset that's unshakeable and gets results!

So, let's get started with Day One of the No Struggle Success Framework: What is it?

The No-Struggle Success Framework is a way of achieving success where the struggle becomes optional.

What if there was a way to make progress without the struggle?

  • Yes, it will take a lot of work (no sitting on your couch waiting for Ms. Success to ring your doorbell)
  • Yes, we are wired to resist change (this is where the struggle and pain come in)
  • Yes, you may even try to struggle with a No-Struggle Success Framework. 😉

But once you understand and apply this framework- the point of this 7-day challenge, you'll see that struggle is optional.

In fact, struggle itself may hinder your success because it comes from resistance, which works against you and your goals.

The No-Struggle Success Framework is built on the following four pillars:

Habit, Mindset, Action, Letting go.

And it's these four pillars that will help you achieve success without being mired in the struggle.

Some Fundamentals...

Before going further, I need to address three fundamentals to make sure we're on the same page. 

As obvious as they may seem, this is where most of us sabotage our success...

  • The first fundamental of success is that you can only impact what you can control.
  • Most people focus on things they can't control, like the outcome or what other people think of them.
  • To be successful, focus on your actions, which are the only things you can directly control.

Fundamental #2

  • Outcomes are a function of probabilities (and some luck).
  • Focus on what's within your control to stack the odds in your favor.
  • Things you can do to increase the probability of success include: researching your industry, creating a great product or service, building a strong team, and executing a solid marketing strategy.

Fundamental #3...

  • Focus on the input and the process in each moment...without getting too caught up in the results (output). 
  • Use outputs/results, which you cannot control, only as a way to measure progress.
  • Then, make any necessary adjustments to the inputs/process, which you can directly control.

The Four Pillars

Ok, with that out of the way, let's look at the No-Struggle Success Framework.

You'll notice that there's nothing earth-shattering here. It's all pretty common sense.

But, as we all know, common sense isn't so common. And that's where the challenge comes in.

Let's take a quick look at each pillar and how it works.

Pillar One: Habit (Earth)

"We are what we repeatedly do. Excellence, then, is not an act, but a habit." ~Aristotle
"You can't change your life until you change your habits." ~Jack Canfield
What you focus on grows, what you think about expands, and what you dwell upon determines your destiny. ~Robin Sharma

The quote from Robin Sharma suggests that, if at all possible, we should only focus on good habits, rather than trying to break bad ones.

This approach is powerful because it changes your mindset from one of restriction to one of possibility.

It's a subtle but important distinction.

I learned this approach from BJ Fogg, who is one of the leading experts on habit change. And the creator of Tiny Habits.

As a Certified Tiny Habits Coach, I'll show you this new and innovative way to create and "break" habits without relying on willpower or motivation.

Pillar Two: Mindset (Air)

"Your mindset is everything. It's the core foundation from which your entire life expands." ~Jack Canfield
"The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it." ~Jordan Belfort
"If you want to change the way you see things, change the way you look at things." ~Maxwell Maltz

  • Mindset is like a flywheel - it takes time and effort to develop, but once you get it set in place, your success will be unstoppable.
  • To have a winning mindset, you need to address each aspect of mindset. The most successful model we've found is The Mindset Flywheel.
  • The Mindset Flywheel is based on the idea that your mindset is a combination of three factors: Possibility --> Identity --> Beliefs.
  • Each part of the flywheel impacts all the others - so you can't just focus on one factor and hope the others will take care of themselves.


Possibility: What you believe is possible for yourself and your business.

It always seems impossible until it's done. ~Nelson Mandela
Start by doing what's necessary; then do what's possible, and suddenly you are doing the impossible. ~Francis of Assisi
"The difficult we can do immediately. The impossible takes a little longer" ~Unknown


Identity: How you see yourself as an entrepreneur.

"You become what you believe." ~Oprah Winfrey
"You are the product of your thoughts. What you think, you become." ~Buddha
"The most powerful question you can ask yourself is, 'What do I choose to believe about myself?'" ~Tony Robbins


Beliefs: The stories and narratives that you tell yourself about entrepreneurship, success, and failure.

"Our beliefs are a filter through which we see the world." ~Tony Robbins
"Whether you think you can or whether you think you can't, you're right." ~Henry Ford
"Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, And your values become your destiny." ~Mahatma Gandhi


Pillar Three: Action (Fire)

"Your actions speak so loudly that I cannot hear what you are saying." ~Ralph Waldo Emerson
"Success is the sum of small efforts, repeated day in and day out." ~Robert Collier
"You are what you do, not what you say you'll do." ~C.G. Jung


  • The most important part of achieving goals is taking action.
  • Many people think that they can just sit and wait for good things to happen, but this isn't the case. 
  • You need to take massive action in order to see results.

Pillar Four: Letting Go (Water)

"When you let go, you create space for something better to come into your life." ~Unknown
"The only way to make sense out of change is to plunge into it, move with it, and join the dance." ~Alan Watts
"The hardest thing is to let go. I don't know why people hold on to things that hurt them, but they do." ~Toni Morrison


  • In order to achieve success, it is important to focus on the things that you can control and let go of the things that you can't.
  • This challenge will help you learn how to powerfully move through some of the entrepreneurial mindset traps.
  • Letting go is an important part of this challenge because it allows you to accept reality for what it is and then take action from there.



Day 1 Challenge: Apply the No-Struggle Success System 

Habit (Earth)

Make a list of the morning habits that you do almost without thinking about it (e.g., make a cup of coffee, brush your teeth, etc.) In future lessons, you'll leverage these to create habits that stick.

Mindset (Air)

Possibility: What if you could download the sense of possibility from an entrepreneur that you admired. How does this change your sense of what's possible in your business?


Identity: Make a list of all the qualities happy and successful entrepreneur. For example, if you want to be a successful entrepreneur, then your new identity might have the qualities of being creative, risk-taker, innovative, etc.


Beliefs: The best way to change your beliefs is to question them. Why do you believe what you believe? Is it true? How can you reframe your beliefs to empower yourself?

Action (Fire)

Make a list of the top 10 things you did your business over the last 7 days. Now order this list from closest to farthest from impacting your bottom line. For example, if you're a real estate agent, things that would be close to your bottom line are:

  1. Showing houses
  2. Writing offers
  3. Prospecting
  4. Attending closings
  5. Building relationships with banks
  6. Organizing your office
  7. Perfecting your logo
  8. Taking another course (without immediate action)
  9. Thinking about what you're going to do tomorrow
  10. Complaining to your colleague about the housing market

Let Go (Water)

List 5 things that help you disconnect and completely relax

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